Five winter home features that could add £20,000 to your property value

If your home comes into its own when frost bites and the woodburner is glowing, you may be sitting on a seasonal advantage. Our data shows that colder weather can give a winter-ready home a noticeable boost to its asking price.

While some of us are still finishing off the leftover cheese, the UK housing market has already hit the ground running. If you’re thinking of selling, it’s a prime moment: now is the busiest time of year for property searches on Zoopla. Thousands of people are kicking off the new year with a resolution to find a new home.

And here’s the key: when buyers are viewing homes right now they’re not looking for sun-drenched patios or swimming pools.

We asked our network of expert estate agents how much they would market homes with certain features for in winter versus other times of the year. They based their valuations on an average 3-bed property with an asking price of £324,000.

And the results are telling: 'winter warmer' features could net you a serious premium during the colder months. A nearly-£20,000 kind of serious premium.

Here are the 5 features that add the most value to asking prices in winter.

1. A traditional wood-burning fireplace: +£4,568

Right now a woodburner represents the dream of cosy evenings and slow Sundays when it’s cold outside. In fact, 38% of homebuyers say they would be prepared to pay more for a home with a traditional fireplace.

Beyond the vibes, there’s a practical perk: a woodburner is thought to shave about 10% off heating bills, which is a neat selling point when energy costs are high.

This is why estate agents say a woodburner adds about 1.41% to your asking price. If you have one, make sure it’s lit for viewings. A roaring fire really can be the difference between a 'maybe' and an offer.

A close-up of a woodburner fire set within a neutral living room

2. Quality insulation: +£4,536

It may not be the most glamorous feature, but when energy bills are front of mind, a home that holds its warmth is a major selling point. With only 52% of UK homes achieving an EPC rating of C or higher, buyers are increasingly keen for future-proofing against high bills and low efficiency.

Showing your home is a fortress against the frost adds roughly 1.4% to your home’s market value, according to estate agents. It’s the house-selling equivalent of wearing a really sensible thermal vest.

3. Underfloor heating: +£3,985

Stepping onto a warm kitchen floor when it’s 2 degrees outside? As far as we’re concerned, there’s no greater luxury.

Underfloor heating is the hidden value-add that makes a home feel premium, and it’s surprisingly energy efficient. It's estimated to use about 12% less energy than traditional radiators because it operates at lower temperatures.

Our estate agents said that underfloor heating adds roughly 1.23% to your asking price in winter. Make sure it’s turned on an hour before viewers arrive - and stick to that ‘shoes off’ policy for full effect.

4. Other energy efficiency measures: +£3,402

High-spec double glazing and efficient boilers are the quiet heroes of the January market. Around 41% of buyers say they would be prepared to pay extra for a home with good energy efficiency, and estate agents reckon it adds 1.05% to your price tag.

In an era where new builds are saving owners nearly £1,000 a year on bills compared to older stock, showing that your property can keep up is vital for protecting your price. It gives buyers peace of mind that their home will be cost-effective to run through the rest of the winter.

5. An AGA-style range cooker: +£3,337

An AGA isn't just an oven, it's a lifestyle statement. It provides a literal heart to the home that homebuyers find incredibly hard to resist, and 26% say they would pay more for a house that has one.

Estate agents say that AGAs add roughly 1.03% to your home’s value. Plus, it gives you a great excuse to have some fresh brownies sitting on the counter, which is the oldest trick in the book for a reason.

An AGA-style range cooker set within a brick surround

The agent’s take

Claire Carter, Country House Associate Director at John D Wood & Co. said:

“The country housing market in particular has always had a natural rhythm with the seasons - not just in terms of features, but location too. It’s not necessarily the case that features add value, but they become more emotionally compelling - a roaring fire on a cold winter’s day or a glorious garden in summer can absolutely tip a buyer’s decision.

“The time of year matters hugely for presentation, for example, a house photographed in January looks completely different by May. When selling in winter, I always encourage my clients to light the fire and turn on the underfloor heating because nobody wants to feel chilly on a viewing. During summer, it is all about showing the house in its element with blooming gardens, blue skies, and sun-dappled terraces.

“Ultimately, selling a house is about capturing the imagination of buyers and helping them to imagine their life there, whatever the season.”

What could you sell for?

The research clearly demonstrates that homebuyers are swayed by the season, and in some cases, certain features can help sellers achieve more for their home. For the first time, we’ve put a hard figure on how much value these features add with the help of our estate agent partners.

But every home is different, so bear in mind that these are averages and estimates. If you’re thinking of selling, get bespoke advice from several local estate agents. They’ll be able to advise if your unique home might be more desirable and command a higher asking price during winter, spring, summer or autumn.

Key takeaways

  • The first few months of the year are a peak time for buyer activity on Zoopla, with pent-up demand from the festive break leading to a spike in property searches.

  • Homes with certain features, like woodburners and underfloor heating, can see a boost in value during the winter months when they are most ‘in season’.

  • Nearly half of buyers (47%) admit they paid more for a property because they were swayed by seasonal features that made the home feel comfortable and inviting.


Budget-friendly places to rent without sacrificing quality of life

Trying to keep rent costs down? This guide reveals the most affordable places to rent across the UK in 2026.

The rental market is finally beginning to rebalance. After years of rapid rent increases, conditions are easing, with rents now rising at a much slower pace.

Our latest trends shows rents are just 2.2% higher than a year ago — the slowest rate of rental growth in four years. As of December 2025, the average UK rent stands at £1,320 per month, or £18,840 a year.

This slowdown is being driven by a narrowing gap between supply and demand. Rental demand has fallen by around 20% over the past year, while the number of available rental homes has increased by 15%.

For renters, this means more choice, less competition, and reduced pressure on household budgets.

Average rents in UK regions

The North East is the cheapest region to rent in the UK. The average rent here is £760 per calendar month (pcm), which is a rise of 4.5% in the last year.

It’s followed by Northern Ireland (£854 pcm), Yorkshire and the Humber (£869 pcm) and Scotland (£882 pcm).

In expensive areas like London, rents have hit an 'affordability ceiling' - people simply can't pay any more. Meanwhile, in traditionally cheaper areas, prices are jumping as people move further out to find a bargain.

London’s average rent of £2,224 pcm makes it almost twice as pricey to rent than anywhere else in the country. The capital is followed by the South East, East of England and South West.

Region

Average rent per month

Annual rental growth (%)

Annual rental growth (£)

North East

£760

4.5%

£30

Northern Ireland

£854

11.0%

£80

Yorkshire and the Humber

£869

1.8%

£20

Scotland

£882

1.7%

£10

East Midlands

£923

1.9%

£20

Wales

£945

2.4%

£20

North West

£955

3.2%

£30

West Midlands

£986

1.7%

£20

South West

£1,149

3.0%

£30

East of England

£1,263

2.5%

£30

South East

£1,397

2.1%

£30

London

£2,224

1.6%

£40

A map of the UK showing regional and city rents and annual rent inflation

10 cheapest cities to rent a home in 2026

If the world (or UK) is your oyster when it comes to relocating, these cities are your best bet for keeping your bank balance happy. These spots tend to have lower local living costs and many are commutable of larger nearby cities.

City

Average rent per month

Annual rental growth (%)

Annual rental growth (£)

Burnley

£652

3.9%

£20

Sunderland

£661

3.3%

£20

Hull

£674

5.6%

£40

Middlesbrough

£674

-0.5%

£0

Grimsby

£683

3.1%

£20

Doncaster

£745

5.6%

£40

Aberdeen

£746

2.5%

£20

Barnsley

£747

6.1%

£40

Blackpool

£752

2.7%

£20

Huddersfield

£771

4.3%

£30

Cheapest districts to rent by region

If you're after a bargain without relocating too far, your best bet is to look at local authorities within each region. Here's a breakdown of the cheapest districts to rent across the UK and what makes them stand out (in order from the cheapest region to the most expensive).

1. North East

The North East remains the most budget-friendly corner of the UK when it comes to renting. Hartlepool is the bargain champion, offering coastal living for a fraction of the rents you'd find down south.

County Durham has great countryside, historic landmarks and low rents, while Redcar and Cleveland’s low average rents make it one of the UK’s most affordable seaside spots.

Local authority

Average rent (pcm)

Annual rental growth (%)

Annual rental growth (£)

Hartlepool

£578

2.7%

£20

County Durham

£632

4.7%

£30

Redcar and Cleveland

£634

0.8%

£10

2. Scotland

As the cheapest place to rent in Scotland, East Ayrshire has an average monthly rent of £602 - but it's seeing strong rental rises. It's a good example of how rents are rising the fastest in the places with more affordable rental rates. For East Ayrshire, this is the 'Glasgow effect' - people are moving further out to find value, which in turn drives up local rents.

Also on the list is Dumfries and Galloway, a scenic region known for its rugged coastline and charming market towns.

Local authority

Average rent (pcm)

Annual rental growth (%)

Annual rental growth (£)

East Ayrshire

£602

7.7%

£40

Dumfries and Galloway

£615

6.6%

£40

Angus

£670

3.1%

£20

3. Yorkshire and the Humber

Kingston-upon-Hull - more commonly known as Hull - is an affordable port city with a vibrant arts scene, making it a popular choice for renters in 2026 and explaining the 5.6% jump in rents this year. North East and North Lincolnshire are also affordable options in this region, with rents sitting under £700 pcm across the district.

Local authority

Average rent (pcm)

Annual rental growth (%)

Annual rental growth (£)

Kingston-upon-Hull

£674

5.6%

£40

North East Lincolnshire

£683

3.1%

£20

North Lincolnshire

£694

7.2%

£50

4. East Midlands

The East Midlands offers plenty of affordable gems when it comes to rental homes. Rents are rising steadily as the region becomes a massive hub for logistics and remote workers.

East Lindsey is a coastal district known for its lovely beaches, perfect for those seeking a tranquil, scenic lifestyle on a budget. Bassetlaw offers a blend of rural tranquility and excellent transport links, with key towns like Worksop and Retford, while Bolsover is seeing growth as its historic charm attracts commuters from Sheffield.

Local authority

Average rent (pcm)

Annual rental growth (%)

Annual rental growth (£)

East Lindsey

£704

5.3%

£40

Bassetlaw

£753

4.7%

£30

Bolsover

£761

5.4%

£40

5. Wales

The Valleys remain the best place for a bargain in Wales, although it's seeing above-average rental growth as more people trade the city for the stunning Mid-Wales countryside. Look to Powys, Blaenau Gwent, and Merthyr Tydfil for the best rental value, with many spots offering good travel links to Cardiff and Swansea.

Local authority

Average rent (pcm)

Annual rental growth (%)

Annual rental growth (£)

Powys

£677

6.0%

£40

Blaenau Gwent

£696

3.0%

£20

Merthyr Tydfil

£730

3.1%

£20

6. North West

The Burnley, Allerdale and Pendle districts have low rents compared to the rest of the UK, but they are seeing higher-than-average annual growth. All offer good commuting options and access to landscapes like the Pennines and Lake District.

Local authority

Average rent (pcm)

Annual rental growth (%)

Annual rental growth (£)

Burnley

£642

3.5%

£20

Allerdale

£666

9.9%

£60

Pendle

£668

4.1%

£30

7. West Midlands

Stoke-on-Trent is an affordable base for renters in the West Midlands with an average rent of £752 pcm within easy reach of Birmingham. Staffordshire Moorlands is another cheap option for rents, and the affordable East Staffordshire has a number of popular market towns with good connections to Birmingham and Nottingham.

Local authority

Average rent (pcm)

Annual rental growth (%)

Annual rental growth (£)

Stoke-on-Trent

£752

3.8%

£30

Staffordshire Moorlands

£788

5.7%

£40

East Staffordshire

£830

6.6%

£50

8. South West

The South West sits among the pricier regions to rent a home, but North Devon is a good choice for affordability. Torridge offers charming historic villages, a peaceful rural lifestyle and average rents of £809 pcm while West Devon - the gateway to Dartmoor National Park - is growing in popularity among renters, contributing to strong 10.1% annual rental growth.

Local authority

Average rent (pcm)

Annual rental growth (%)

Annual rental growth (£)

North Devon

£827

5.6%

£40

Torridge

£829

4.0%

£30

West Devon

£873

10.1%

£80

9. East of England

In a region typically known for higher rents, Waveney offers a seaside escape with low rents. The towns of Lowestoft and Southwold are ideal for those wanting a coastal lifestyle with good affordability.

Great Yarmouth in Norfolk is a popular seaside resort with vibrant history and affordable rents, while Fenland in Cambridgeshire offers a rural lifestyle with rents that are significantly lower than the regional average

Local authority

Average rent (pcm)

Annual rental growth (%)

Annual rental growth (£)

Waveney

£811

2.5%

£20

Great Yarmouth

£834

3.6%

£30

Fenland

£856

2.0%

£20

10. South East

The South East is second to only London when it comes to the most expensive places to rent a home, but the Isle of Wight offers lower prices with coastal charm and a relaxed pace of life.

Thanet is known for its popular seaside towns like Margate and Broadstairs, with affordable rents drawing more Londoners to the Kent coast in recent years. Dover’s good transport links to London also make it a popular choice for commuters.

Local authority

Average rent (pcm)

Annual rental growth (%)

Annual rental growth (£)

Isle of Wight

£951

2.4%

£20

Thanet

£1,021

2.1%

£20

Dover

£1,055

0.0%

£0

11. London

"Cheapest" in London is relative, but Croydon stands out for its comparative affordability. It's a vibrant urban hub with excellent transport links and ongoing regeneration.

Sutton is a highly sought-after borough with a strong community feel, top schools and plenty of green spaces on the outskirts of the city, while Bexley’s mix of suburban living and transport links have pushed rents up by 4.7% in the last year.

Local authority

Average rent (pcm)

Annual rental growth (%)

Annual rental growth (£)

Croydon

£1,617

2.1%

£30

Sutton

£1,628

2.9%

£50

Bexley

£1,638

4.7%

£70

Havering

£1,703

0.7%

£10

Bromley

£1,714

2.3%

£40

Key takeaways

  • Renters are finally seeing some relief as price hikes slow down and the frantic competition for homes begins to ease.
  • Rental costs still vary wildly by location, with the North East offering the best rental value while London remains the most expensive.
  • Burnley, Sunderland, and Hull top the list for the cheapest rents in UK cities in 2026.
  • We’ve mapped out the best value spots in every region to help you find a cheaper rental home without leaving the area you love.